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Recruiting Students Using Library Resources

Reference Solutions (Data Axel) database - US Consumer/Lifestyles module

Reference Solutions provides access to two databases:

- US Businesses covers 14 million companies

- US Consumers / Lifestyles covers 200 million consumers

The Consumers / Lifestyles module's Custom Search allows one to search across geographic, demographic and lifestyle data:   

   - Housing - home value and household income

   - Lifestyles - from apparel choices to travel.

   - Consumer Snapshot - age, gender, ethnicity, religion, political party, years in home, etc. This data is considered "sensitive" and is reported only in the aggregated level; that is, individual consumers are not identified. 

(image from ReferenceUSA database)

A video on searching the US Consumer / Lifestyle module is available on YouTube. (formerly American FactFinder)

undefinedFind data about:

  • Population Characteristics: age, sex, income, race, etc.
  • Housing: single family, ownership/rentals, children at home, etc.
  • Geography: from zip codes to cities/towns, counties to states, metropolitan areas and more
  • Business & Economy: industry/NAICS data, establishments, employees, payroll, etc.