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MNGT 2500 and MRKT 5000 - Marketing (Noll)

Created for Phil Noll's marketing assignment -- determine the marketing process for a consumer product. This guide uses the Apple iPhone as an example

Databases for competitors and market share

For information on how to use these databases, see the boxes below.

Business Insights: Global - Market Share Reporter

To search for market share reports on a specific product or industry and/or company:

Business Insights >  Industries  > Market Share Reports 

Search within results: Apple and search in those results for your product, smartphone*, and limit to publication date: past year

Business Insights Global database search for market share reports for Apple and smartphones

Business Source Complete articles about market share

Keyword search to find articles about Apple's iPhone market share