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MNGT 2500 and MRKT 5000 - Marketing (Noll)

Created for Phil Noll's marketing assignment -- determine the marketing process for a consumer product. This guide uses the Apple iPhone as an example

Industry reports databases

Industry reports databases

IBISworld industry reports

IBISWorld Industry Market Research database

This database doesn't have a report on manufacturing cell phones, but this report on the telecommunications carriers industry helps me to see how the Apple iPhone is distributed.  If you find an industry report on your product, be sure to check out the tabs across the top of the report to find the industry outlook (forecasts five years into the future) and the major companies for competitor information.  

IBIS world report on telecommunications carriers industry

Business Source Complete industry profiles

Business Source Complete industry profiles

Here I've done a keyword search for my product.  Because I wasn't certain what the industry might be called, I used OR to look for other product names.  Once you do the search, use the "Limit To" options to the left of the results to limit by publication date and you may check the box under source type to limit to industry profiles

Keyword search to find mobile phone industry profile for North America