Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MNGT 2500 and MRKT 5000 - Marketing (Noll)

Created for Phil Noll's marketing assignment -- determine the marketing process for a consumer product. This guide uses the Apple iPhone as an example

Company financials databases

For information on how to use these databases, see the boxes below.

Need sales information for your product? See the bottom section of this column

Morningstar database -- Company financials 

Morningstar database Apple's income statement

Morningstar's stock analysis for AppleMorningstar also provides an up-to-date analysis of how a company's stock is performing, which is often affected by sales of their best selling products.

Business Source Complete articles about sales

Business Source Complete articles about a product's sales

Keyword search to find articles about sales of the Apple iphone