This guide created for students
This course guide was created for Professor Phil Noll's marketing assignment in which he asks students to determine the marketing process for a consumer product.
More information is available and published about public companies than private. Keep this in mind when selecting your company and product to research.
This guide uses Apple's iPhone as an example.
NOTE: The course number for undergraduate marketing has been changed from MNGT 3500 to MNGT 2500.