LibGuides: Marketing @ Webster University Library: Books & eBooks

Selected books and eBooks

American Marketplace: Demographics and spending patterns by New Strategist Publications Inc.
Call Number: HA214 .A44 2015: ebook
ISBN: 9781935775270
This book is one of a series on consumer marketing from the publisher, New Strategist. Other titles in the set cover generations (Generation X, Baby Boomers, etc.), time use, and buying patterns. To find additional eBooks in this series, do a keyword search on the phrase "new strategist" in the eBook Search Express box on this page.
Encyclopedia of Associations: National Organizations of the U.S. by Gale (Editor)
Call Number: HD2421 .E64 2017: ebook
ISBN: 1414477988
Summary A comprehensive source for detailed information on over 24,000 nonprofit American membership organizations of national scope. Each entry features a range of data, typically including the organization's complete name, address, e-mail, web site and phone; the primary official's name and title; founding date; purpose and activities; dues; and national and international conferences.
Handbook of Marketing Scales by Kelly L. Haws (Editor); William O. Bearden (Editor); Richard G. Netemeyer (Editor)
Call Number: REF HF5415.3 .B323 2011
ISBN: 9781412980180
Click the title link above to see the list of questionnaires, surveys and scales contained in this Reference book. Webster University users at extended campuses may request photocopies of individual instruments or chapters using the "Request books and articles" link to the left.
Market Share Reporter, 2015 by Gale Editors
Call Number: HD2757.15 .M37 2015: ebook
ISBN: 9780787686093
Covers 50 key industries (and the companies and products therein) throughout the world (including but not limited to the US, Canada, Mexico, Europe and Asia).
Upside : Profiting from the Profound Demographic Shifts Ahead by Kenneth W. Gronbach; M. J. Moye (As told to)
Call Number: HF5415.127 .G763 2017: ebook
ISBN: 081443469X
Subjects Target marketing -- United States.
Consumers -- United States.
Marketing research -- United States.
Demography -- United States.
United States -- Population.

Book subject headings

For book searching, Library of Congress (LC) subject headings allow for more refined searching on a topic. Click on the LC subject headings below to link to books and eBooks in the library catalog. Or, use these as keywords / phrases to search the catalog.

Library Catalog Search

eBook Search Express

Search by keyword for an eBook in the Library Catalog.

Request Books or Articles

For instructions and links to forms, click the link below (U.S., international, and online users):

Request books or articles

Marketing @ Webster University Library

Need help? Ask us!

Business & Management Librarian

Selected books and eBooks

Book subject headings

Library Catalog Search

eBook Search Express

Request Books or Articles