Journals (e.g. peer-reviewed) vs. popular magazines

Types of periodicals

Scholarly/academic journals, e.g. Journal of Marketing Research, may be peer-reviewed and provide research findings in a discipline.

Trade publications, like MarketingWeek and Adweek, inform or educate professionals in an industry or management function (e.g. marketing).

Popular magazines, like Time, Forbes, and newspapers like The Wall Street Journal, inform or entertain the general public.

If in doubt, ask your professor what kinds of periodicals they prefer that you to use for the assignment.

Business Source Complete - how to search (2-page tip sheet)

Business Source Complete covers trade and business magazines and scholarly, peer-reviewed journals from a variety of publications. Some common marketing subject search terms include:  

• Marketing
• Advertising
• Brand name products / Branding (Marketing)
• Communication in marketing
• Consumer behavior / Consumers
• Customer relations / Customer satisfaction
• Electronic commerce
• Export marketing
• Internet marketing
• Marketing research
• Marketing strategy
• Pricing
• Product management
• Retail industry     (narrower: Department stores, Chain stores, Clothing industry, etc.)
• Sales promotion / Sales management
• Supply chains / Supply chain management

Additional article databases

These databases may provide a different focus for your search. You might use them in addition to one of the comprehensive databases listed above, or if you have a multidisciplinary topic.

Multidisciplinary databases

Subject-specific databases

Search the Journals and Magazines A-Z list to discover if the periodical you seek is one of more than 80,000 titles available full-text online or in print from the library.