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Marketing @ Webster University Library

Business & management article databases

Types of periodicals

types of periodicals

Journals:  Often called scholarly or academic and written by practitioners, theorists & educators, they report experimental and/or theoretical research. Peer-review: Experts in the field may review articles before publication. 

Trade publications: Often written by and for specialists in an industry or business activity (e.g. accounting, HR, sales), they often report trends or offer practical applications or tips for those in the field.

Magazines & Newspapers: Called popular periodicals, they are written by staff writers and report current events and news for general readers.

Business Source Complete database

Business Source Complete covers trade and business magazines and scholarly, peer-reviewed journals from a variety of publications. Some common marketing subject search terms include:  

  • Marketing
  • Advertising
  • Brand name products / Branding (Marketing)
  • Communication in marketing
  • Consumer behavior / Consumers
  • Customer relations / Customer satisfaction
  • Electronic commerce
  • Export marketing
  • Internet marketing
  • Marketing research
  • Marketing strategy
  • Pricing
  • Product management
  • Retail industry     (narrower: Department stores, Chain stores, Clothing industry, etc.)
  • Sales promotion / Sales management
  • Supply chains / Supply chain management

Market and industry research reports in Business Source Complete

To access market research and industry, country, and company/industry SWOT analysis reports from such publsihers as Datamonitor/MarketLine.

  1. Do a search, e.g. china AND computer industry
  2. On the "Refine your results" menu on the left, click "show more" under Source Types 
  3. Select/check the box for the types of reports you want, e.g. market research reports and/or industry profiles

market research reports graphic 

Looking for a specific article or periodical, e.g Harvard Business Review?

Search the Journal / magazine / newspaper A-Z list to discover if the periodical you seek is one of more than 25,000 titles available full-text online or from the library in print.