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Marketing @ Webster University Libraries

Where do I begin?

sales bar chartThe tabs at left provide suggestions for selecting databases and other resources for marketing and tips for searching. 

Articles: find journal & magazine articles about marketing topics

Books & eBooks: Search the library catalog and eBook Search Express

Company profiles and search/list capabilities and financials

SWOT: identify a company's strengths, weaknesses, opportunities & threats

Market Research: consumer demographic, lifestyle, & purchase data 

Industry databases elucidate the broader context/environment

US Demographics: government websites that publish demographic data

 For additional databases and library services see the main Business & Management research guide.