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ADVT 4190 - Advertising Research

A resource guide for ADVT 4190 - Advertising Research

What are NAICS industry codes?

Many of the Library's company and industry databases allow you to search by NAICS or SIC code or by keyword and may allow you to browse by industry codes. Please note: NAICS codes are updated every 5 to 7 years so databases and websites may use an earlier code for an industry and may even use the SIC code.

Table showing the 2022 two-digit NAICS industry sector (broad categories) codes.

NAICS (rhymes with snakes), is the North American Industry Classification System.  It is a 6-digit, hierarchical code that is used to classify "lines of business" for establishments for the purpose of collecting, analyzing, and publishing statistical data.  NAICS codes were adopted in 1997 to replace the Standard Industrial Classification (SIC) system.

See the NAICS Main Page, which includes a browseable hierarchy/structure of codes and a keyword search. The graphic at right shows  the 2022 two-digit NAICS industry sector (broad categories) codes.

Using an example of shoes/footwear the following sectors and NAICS codes might be of interest. 

Sectors 31 to 33 are Manufacturing
316210: Footwear/shoe manufacturing
423910: Specialty athletic footwear (bowling, golf, cleated) manufacturing

Sector 42 is Wholesale Trade
424340: Footwear merchant wholesalers

Sectors 44 and 45 are Retail Trade
458210: Shoe Stores
459110: Shoe stores, specialty sports footwear (bowling, golf, cleated)

Industry report databases

Industry reports may help you to place a company or event within a broader macroeconomic context. 

US Industry reports from IBISworld Industry Market Research

Image captured from database 01/01/2014

Industry & market research reports in Business Source Complete

Access industry, market and country research reports from such publishers as Datamonitor/MarketLine and others.

  1. Do a search, e.g. united states AND restaurant industry
  2. On the "Refine your results" menu on the left, click "show more" under Source Types 
  3. Select/check the box for the types of reports you want, e.g. market research reports.

BSC industry & market research reports graphic