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ADVT 4190 - Advertising Research

A resource guide for ADVT 4190 - Advertising Research

What are NAICS industry codes?

Table of NAICS code hierarchy

NAICS (rhymes with snakes), is the North American Industry Classification System.  It is a 6-digit, hierarchical code that is used to classify "lines of business" for establishments for the purpose of collecting, analyzing, and publishing statistical data.  NAICS codes are replacing the Standard Industrial Classification (SIC) system.

Many of the Library's company and industry databases allow you to search by NAICS or SIC code or by keyword and may allow you to browse by industry codes. 

See the NAICS Main Page, which includes a browseable hierarchy/structure of codes and a keyword search.


Industry report databases

US Industry reports from IBISworld Industry Market Research

Image captured from database 01/01/2014

Industry & market research reports in Business Source Complete

Access industry, market and country research reports from such publishers as Datamonitor/MarketLine and others.

  1. Do a search, e.g. united states AND restaurant industry
  2. On the "Refine your results" menu on the left, click "show more" under Source Types 
  3. Select/check the box for the types of reports you want, e.g. market research reports.

BSC industry & market research reports graphic