Companies: Reference Solutions - ADVT 4190 - Advertising Research

Company directories

Large- to mid-sized company directories

Business Insights: Global (Gale)
Search by company name to link to company histories, case studies, investment reports, market share & rankings and SWOT reports. Or, select the Industries tab for essays and Plunkett reports or the Case Studies tab to search or browse across that collection.
Business Source Complete (EBSCO)
A great starting point for articles on business and management topics including peer-reviewed journals and classic publications such Harvard Business Review. Select Company Information from the navigation bar to search by company name and retrieve links to articles and SWOT, industry, market research reports.
Hoover's Company Records (ProQuest)
Search by Company/organization name to link to company factsheet, overview, history, people (officers and employees), products & operations, subsidiaries, competitors, and financials.

Small- to mid-sized and geographic-area company directories

Reference Solutions (Data Axle)
Search more than 50 million businesses in the U.S. Businesses module or 250 million individual consumers in the U.S. Consumers / Lifestyle. This resource helps users create small business and marketing plans, conduct competitive analysis and locate people and business competitors and partners.
Sorkins Online
Available for Missouri and Illinois oncampus users only, this business, government, and non-profit directory covers Chicago, St. Louis, and Kansas City.
ReferenceUSA (See: Reference Solutions (Data Axle))
This database changed its name to 'Reference Solutions (Data Axle).' Please use that link for access.

Finding small to large companies using Reference Solutions

Reference Solutions is our best database for finding small and large companies that may be competitors, suppliers, or co-branders and it covers the entire United States.

Use the Custom Search tab to search across data fields -- e.g. industry (by SIC and/or NAICS codes or keywords), geography (e.g. US, state, metro area, zipcode), etc.

Find articles about metro area business trends, people and companies

Business Journals
Current (and archived) issues for over 40 U.S. metro/regional newspapers published by American City Business Journals, including the St Louis Business Journal. Also includes the Book of Lists for each metro area. To access, select a city then click "Past Digital Editions".

ADVT 4190 - Advertising Research

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Company directories

Large- to mid-sized company directories

Finding small to large companies using Reference Solutions

Find articles about metro area business trends, people and companies