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ADVT 4190 - Advertising Research

A resource guide for ADVT 4190 - Advertising Research (formerly American FactFinder)

undefinedFind data about:

  • Population Characteristics: age, sex, income, race, etc.
  • Housing: single family, ownership/rentals, children at home, etc.
  • Geography: from zip codes to cities/towns, counties to states, metropolitan areas and more
  • Business & Economy: industry/NAICS data, establishments, employees, payroll, etc.

Consumer Expenditure Survey 

BLS Consumer Expenditure Survey websiteThe Consumer Expenditure Survey is produced for the Bureau of Labor Statistics (BLS) by the US Census Bureau.

The data provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

The BLS also publishes the American Time Use Survey, which  "measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."

 (image from Bureau of Labor Statistics website)