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ADVT 4190 - Advertising Research
A resource guide for ADVT 4190 - Advertising Research
This guide will give you some evaluation criteria to help you judge the quality of a website and its information and to determine if the information is appropriate for your research.
Includes population and household statistics from the most recent census, economic and geographic statistics for businesses, as well as links to other statistical sites.
PARC is a nonpartisan informational Web site that analyzes the television advertisements used in local, state, and national political campaigns. Both candidate-based and issue ads are analyzed.
Well-known for its coverage of advertising and marketing news, this site includes daily news, feature stories, archives, critiques of ad campaigns, industry events, classifieds, box office and music chart listings, etc.
Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
Over 2,800 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
