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MNGT 2500 - Marketing (Lambert)

This guide supports Professor Lambert's Marketing classes in the Netherlands. The project for fall 2022 is to develop a marketing plan for a company or non-profit or government agency that helps to solve some of the U.N. Sustainable Development Goals.

A table showing the difference between a scholarly and a popular article. For the text, click the Word document below the graphic/image

Journals (e.g. peer-reviewed) vs. popular magazines

types of periodicals

Types of periodicals

Scholarly/academic journals, e.g. Journal of Marketing Research, may be peer-reviewed and provide research findings in a discipline.

Trade publications, like MarketingWeek and Adweek, inform or educate professionals in an industry or management function (e.g. marketing).

Popular magazines, like Time, Forbes, and newspapers like The Wall Street Journal, inform or entertain the general public.

If in doubt, ask your professor what kinds of periodicals they prefer that you to use for the assignment.