Created by the Library's Business & Management Librarian, this document gives some examples of how to cite consumer research from MRI+ Medimark and ReferenceUSA, SWOT analysis reports from Business Source Complete, financial statements and charts from Morningstar and Factiva, and other information in the APA (6th ed.) citation style.
The advantage of using library databases is that the articles and reports are generally from well-recognized business publishers. However, many government agencies and industry associations employ experts and distribute valuable information on the Web. And, checking a company's website for their annual report (if a public company), their mission statement and their product marketing can help you to get a sense of their corporate culture. Before you use any information, but especially from the Internet, ask yourself "Is it C R A A P?"
The CRAAP acronym was coined by Sarah Blakeslee at Meriam Library at California State University.
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