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MNGT 3500 - Marketing (Cartwright)

This guide supports Dr. Donna Cartwright's Marketing course for spring 2020. The assignment is to create a marketing campaign for the automobile industry.

EBooks for Reference

From page 14 of the American Generations eBook (2018).

page 14 of American Generations showing the generations share of population from 2016 statistics

Target market/segment eBooks from New Strategist

New Strategist publishes an electronic book for each of the generations (e.g. Baby Boomers, Millennials, etc.) and on other marketing topics.  To see a list of all titles from this publisher, type new strategist in the box on the library homepage or use the eBook Search Express box below.  

eBook Search Express

Search by keyword for an eBook in the Library Catalog.

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eBooks on marketing