Last Updated: Jul 17, 2013
- KnowThis.com Virtual Library
Claims to be "...the Internet's leading reference and resource site for marketing, advertising, selling, research..." Selected sites cover areas such as advertising, e-commerce, books and journals in the field, marketing research, associations and educational programs, selling and sales, and other related areas.
- Market Research World
An extensive site of research articles, pages that explain the market research process and industry news & events.
- Marketer's Portal
Directory of online resources for marketers.
- Marketing (from About.com)
Searchable site on numerous topics, including marketing plans and research, demographics and statistics, pricing, sales, customer service, media advertising, etc. Good source for links to "how-to" materials.
- Marketing Teacher
Hundreds of free online text and video lectures on marketing including strategy, planning, SWOT analysis, consumer behavior and marketing communications.
- Business & Management @ Webster University Library
Library subscription databases to help you find articles, books, financials, industry ratios and reports and other resources appropriate to university research. Guides for programs (e.g. Management & Leadership, Business Administration, etc.) are also linked here.