This is the "Comprehensive Links" page of the "Marketing Websites" guide.
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Marketing Websites  

Last Updated: Jul 17, 2013 URL: http://libguides.webster.edu/marketingweb Print Guide RSS Updates

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Comprehensive gateways

  • KnowThis.com Virtual Library
    Claims to be "...the Internet's leading reference and resource site for marketing, advertising, selling, research..." Selected sites cover areas such as advertising, e-commerce, books and journals in the field, marketing research, associations and educational programs, selling and sales, and other related areas.
  • Market Research World
    An extensive site of research articles, pages that explain the market research process and industry news & events.
  • Marketer's Portal
    Directory of online resources for marketers.
  • Marketing (from About.com)
    Searchable site on numerous topics, including marketing plans and research, demographics and statistics, pricing, sales, customer service, media advertising, etc. Good source for links to "how-to" materials.
  • Marketing Teacher
    Hundreds of free online text and video lectures on marketing including strategy, planning, SWOT analysis, consumer behavior and marketing communications.

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