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Marketing @ Webster University Library: Home

Where do I begin?

sales bar chartThe tabs above provide suggestions for selecting resources for marketing and tips for searching. 

Articles: find journal & magazine articles about marketing topics

Books & eBooks: Search the library catalog and eBook Search Express

Company profiles and search/list capabilities and financials

SWOT: identify a company's strengths, weaknesses, opportunities & threats

Market Research: consumer demographic, lifestyle, & purchase data 

Industry databases elucidate the broader context/environment

US Demographics: government websites that publish demographic data

 For additional databases and library services see the main Business & Management research guide.

Help! -- Ask a Librarian

Use our Ask a Librarian  service to contact a Research Librarian by phone (314-968-6950 or 1-800-985-4270) or drop-in or chat (see our hours) or email us or search our FAQ

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Business & Management Librarian