The tabs at left provide suggestions for selecting databases and other resources for marketing and tips for searching.
Articles: find journal & magazine articles about marketing topics
Books & eBooks: Search the library catalog and eBook Search Express
Company profiles and search/list capabilities and financials
SWOT: identify a company's strengths, weaknesses, opportunities & threats
Market Research: consumer demographic, lifestyle, & purchase data
Industry databases elucidate the broader context/environment
US Demographics: government websites that publish demographic data
For additional databases and library services see the main Business & Management research guide.
See the tabs on the left for help with selecting and searching databases by type (articles, company directories, etc).