Library: Recruiting Students Using Library Resources: Demographics & Psychographics

Reference Solutions (Data Axel) database - US Consumer/Lifestyles module

Reference Solutions provides access to two databases:

- US Businesses covers over 79 million companies

- US Consumers / Lifestyles covers over 270 million consumers

The Consumers / Lifestyles module's Advanced Search allows one to search across geographic, demographic and lifestyle data:

- Housing - home value and household income

- Lifestyles - from apparel choices to travel.

- Consumer Snapshot - age, gender, ethnicity, religion, political party, years in home, etc. This data is considered "sensitive" and is reported only in the aggregated level; that is, individual consumers are not identified.

(image from ReferenceUSA database)

data.census.gov (formerly American FactFinder)

data.census.gov (formerly American FactFinder)
Provides access to population, housing, economic and geographic information from the US Census Bureau. Data is collected from nearly 100 surveys and censuses including the 10-year Decennial Census of population and housing, the annual American Community Survey, and the 5-year Economic Census of business and industry.
Getting started with Your Search on on data.census.gov
Learn about the different ways to search for data on the platform; from basics, like using the Single Search, to applying filters in the Advanced Search, this video is full of tips and tricks to help you get started.

Find data about:

Population Characteristics: age, sex, income, race, etc.
Housing: single family, ownership/rentals, children at home, etc.
Geography: from zip codes to cities/towns, counties to states, metropolitan areas and more
Business & Economy: industry/NAICS data, establishments, employees, payroll, etc.