Marketing "generations" by age

Marketers label the generations using birth years and age ranges. The following document lists generation titles and profiles from: American Generations: Who they are and how they live, 9^th ed., 2018. Ithaca, NY: New Strategist Publication, Inc. 

Consumer demographic databases

Reference Solutions (Data Axel) database - US Consumer/Lifestyles module

Reference Solutions provides access to two databases:

- US Businesses covers over 79 million companies

- US Consumers / Lifestyles covers over 270 million consumers

The Consumers / Lifestyles module's Advanced Search allows one to search across geographic, demographic and lifestyle data:   

   - Housing - home value and household income

   - Lifestyles - from apparel choices to travel.

   - Consumer Snapshot - age, gender, ethnicity, religion, political party, years in home, etc. This data is considered "sensitive" and is reported only in the aggregated level; that is, individual consumers are not identified. 

(image from ReferenceUSA database)