For examples of keyword searches see the boxes below.
In Business Source Complete, construct keywords searches to find articles on specific topics.
Articles about a company and a specific brand
Note that the following searches are limited to articles published since 2015.
How do certain automobiles appeal to a generation?
What are the trends in the automobile industry in regards to hybrid or electric cars?
Note that the asterisk after automo* will find automobile, automobiles, or automotive. Finding any of these words in the search results would likely be helpful.
Articles about place or sales channels
General articles about marketing to a specific target generation.
Dollar and unit sales of new car dealers
Some other keywords or concepts to combine with (automobile or vehicle)
These are just a few suggestions; use your imagination!
Hint: You might wish to limit the article results to source types: magazines, trade publications and newspapers.
Some current topics in the news about your industry. Combine with automobile* or vehicle:
South Korea output
social entrepreneur* OR social responsibility of business
supplier* OR supply chain
sustainability OR green business