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MNGT 3500 - Marketing (Cartwright)

This guide supports Dr. Donna Cartwright's Marketing course for spring 2020. The assignment is to create a marketing campaign for the automobile industry.

Using websites, blogs and social media responsibly

The advantage of using library databases is that the articles and reports are generally from well-recognized business publishers. However, many government agencies and industry associations employ experts and distribute valuable information on the Web.  And, checking a company's website for their annual report (if a public company), their mission statement and their product marketing can help you to get a sense of their corporate culture.  Before you use any information, but especially from the Internet, ask yourself "Is it C R A A P?"

CRAAP test

This acronym was coined by Sarah Blakeslee at Meriam Library at California State University. 

How to cite the Library's business databases and websites

Created by the Library's Business & Management Librarian, this document gives some examples of how to cite consumer research from MRI+ Medimark and ReferenceUSA, SWOT analysis reports from Business Source Complete, financial statements and charts from Morningstar and Factiva, and other information in the APA (6th ed.) citation style. 

Citation (APA, Chicago, MLA) Research Guides

When in doubt, ask your instructor which citation style to use for your paper or project. For help, link to research guides with information and resources on selected styles:

  • APA
  • Chicago/Turabian
  • Harvard
  • MLA

Want to build your own database of references and research as you collect them?  Check out the Mendeley Research Guide 

Writing Center

Visit the Webster University Writing Center for online help with citation and writing or to schedule an appointment with a writing coach.   Students outside of the St. Louis area should use the Online Writing Center for writing assistance.